Xavier Sarras is an entrepreneur, Impact VC investor and business development executive. He is one of the leading Experience Economy experts in Europe and the mind behind the “Experience Quotient” (XQ). Driven by his mission to increase the quality of experiences in life, Xavier has shaped the brand experiences of hundreds of clients including BMW, WELLA, Procter & Gamble and the Economist as founder and group CEO of 029.

After having sold 029 to Zum goldenen Hirschen, one of Germany's leading creative agencies, Xavier served as Managing Partner and Board Member, leading the brand/customer experience practice as well as Hirschen Ventures, the agency's startup Venture Capital vehicle. Xavier is also a Member of the Board of Advisors of Kairos Society Europe, a Partner at TEN GmbH and an Investor and Advisory Board Member at ChefsList.  

Xavier's latest enterprise is 4P Capital, a purpose-driven investment firm backing highly scalable companies that work on solving the world's most pressing issues.

'The shift to Industry 4.0 is happening. Every day the demand for technology that can enable and accelerate this shift increases. peaq have the tech, the team and the timing - and they're working on truly industry shaping technology with industry leading companies. Happy to be a part of what could prove to be a rare German tech startup success story.' - Xavier Sarras

We welcome Xavier, one of Europe's top minds when it comes to shaping brand and product experience, at the ideal time in our journey. As our first in-house blockchain products and client products enter their latter stages, we can't think of anyone better to guide us than Xavier. We look forward to working alongside Xavier and leveraging his vast experience and expertise to help push peaq towards our goals for 2020 and beyond.

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